Privacy Policy

1. Data controller

The controller of the personal data collected through this website is:

• Trade name: Línea Sur
• Owner / Legal name: 42.128.525 Mauricio Vilar de Souza Junior
• CNPJ: 42.128.525/0001-57
• Tax address: Curitiba, Paraná, Brazil
• Contact email: contacto@lineasur.online
• Website: https://lineasur.online

Línea Sur is a company registered in Brazil that provides digital services internationally, including services to businesses and professionals located in Spain and the European Union.

2. Personal data we may process

Through the website, forms, email, WhatsApp, social media or other contact channels, we may process the following data:

• First and last name.
• Company or business name.
• Job title or professional role.
• Email address.
• Phone or WhatsApp number.
• Business website or digital profile.
• Country, city or area of operation.
• Information voluntarily included in messages, forms or requests.
• Technical browsing data, such as IP address, online identifiers, browser, device, pages visited and browsing behavior, where applicable and in accordance with the Cookie Policy.

We do not request specially protected data, such as data concerning health, religion, political opinions, racial or ethnic origin, or similar information. If the user voluntarily submits this type of information, the user is responsible for that communication.

3. Purposes of processing

We process personal data for the following purposes:

• Responding to contact, information or quote requests.
• Carrying out initial diagnostics of digital presence, website, campaigns or business needs.
• Managing commercial communications requested by the user.
• Preparing proposals, contracts, invoices or documents related to the contracting of services.
• Providing the contracted services.
• Maintaining the commercial or professional relationship with clients and potential clients.
• Improving the website, the user experience and the quality of our services.
• Carrying out statistical or performance analysis, where applicable.
• Sending commercial communications about our own services, provided there is a legal basis for doing so.

4. Legal basis for processing

The legal bases for processing personal data may be:

• User consent, when the user voluntarily submits a form, accepts non-necessary cookies or asks to receive information.
• Performance of pre-contractual or contractual measures, when the user requests a proposal or quote or contracts a service.
• Legitimate interest, to answer inquiries, maintain B2B business relationships, improve services, prevent abuse and send communications about similar services where appropriate.
• Compliance with legal obligations, including applicable tax, accounting or administrative ones.

5. Recipients of the data

The data may be processed by providers necessary for the operation of the website and the delivery of services, such as:

• Web hosting providers.
• Form and automation tools.
• Email and communication platforms.
• Web analytics tools.
• CRM or sales management tools.
• Invoicing, accounting, advisory or administrative management providers.
• Advertising platforms, in the case of campaigns or ad measurement.
• Videoconferencing, project management or cloud storage tools.

Data may also be disclosed where there is a legal obligation or a request from a competent authority.

6. International data transfers

Línea Sur operates from Brazil and may use technology providers located in Brazil, the United States, the European Union or other countries.

Where the processing of personal data is subject to the European Union's General Data Protection Regulation, international transfers will be carried out in accordance with the applicable safeguards, including adequacy decisions, standard contractual clauses, equivalent mechanisms or exceptions provided for by law, as applicable.

The user understands that, by contacting Línea Sur, their data may be processed from Brazil in order to handle the request, prepare proposals and provide the requested services.

7. Retention period

Personal data will be kept for the time necessary to fulfill the purpose for which it was collected.

In general:

• Inquiry and form data: for the time necessary to respond and carry out reasonable commercial follow-up.
• Client data: for the duration of the contractual relationship and afterwards for the periods necessary to comply with legal, tax or administrative obligations.
• Commercial communications data: until the user requests to unsubscribe or objects.
• Cookie-related data: as set out in the Cookie Policy.

8. User rights

The user may exercise, where applicable, the following rights:

• Access to their personal data.
• Rectification of inaccurate data.
• Erasure of their data.
• Objection to processing.
• Restriction of processing.
• Data portability.
• Withdrawal of previously given consent.

To exercise these rights, the user may send a request to contacto@lineasur.online. The request must clearly state the right the user wishes to exercise and allow the requester to be reasonably identified.

9. Right to lodge a complaint

If the user believes that the processing of their personal data does not comply with the applicable rules, they may lodge a complaint with the competent data protection authority.

In Spain, the competent authority is the Spanish Data Protection Agency (Agencia Española de Protección de Datos): www.aepd.es

10. Data security

Línea Sur applies reasonable technical and organizational measures to protect personal data against loss, misuse, unauthorized access, disclosure, alteration or destruction.

However, no electronic transmission or storage system is completely secure, so absolute security cannot be guaranteed.

11. Commercial communications

Línea Sur may send commercial communications about its own services when the user has requested them, has given consent, or there is a prior relationship that allows it under the applicable rules.

The user may request at any time to stop receiving commercial communications.

12. Minors

The services offered by Línea Sur are aimed at businesses, professionals and adults. We do not intentionally collect data from minors.

13. Changes to this Privacy Policy

Línea Sur may update this Privacy Policy to adapt it to legal, technical, commercial or operational changes. The current version is the one published on this website.