About us

A small studio with an obsession with helping you sell more.

We design websites for real businesses, wherever they are. No templates, no middleman agencies, no empty promises.

Línea Sur · illuminated sign on a storefront

Studio

Digital · remote

We work with businesses in any location

Manifesto

We believe your website shouldn't be just a digital business card.

It should be your best salesperson. One who works 24/7, never gets tired, never asks for vacation and knows your customer better than you do.

So when we build a website, we think about who's going to visit it. What they need to see, read and feel to call you. Everything else is decoration.

Who's behind it

Behind Línea Sur is a person, not an agency.

Mauricio Vilar, founder of Línea Sur

Founder

Mauricio Vilar

Digital strategy and performance

Hi, I'm Mauricio Vilar, founder of Línea Sur. I've spent over 15 years helping businesses sell online — and I started this studio to do it differently.

Experience. Over 15 years in digital marketing and online sales. Co-founder of NineTwo Performance, specializing in generating demand, leads and sales with Google Ads, Meta Ads, CRO and CRM. I've led more than 30 projects across very different industries and was directly responsible for selling 400 franchises in a single year. Trained in Marketing.

Story. I come from performance marketing, not design for design's sake. I saw too many beautiful websites that sold nothing — expensive business cards. Línea Sur was born from that: to build websites that work as a real, measurable sales channel that improves every month.

Why local businesses

I chose local business as Línea Sur's focus: a huge fabric of companies — restaurants, clinics, real estate, tourism — that deserve a digital presence worthy of what they offer. I combine international performance experience with a 100% local focus: neighborhood SEO, not textbook SEO.

0+

Years in digital marketing and development

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Of websites built with Next.js

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Maximum response time on every request

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Unstable plugins. Zero.

Principles

How we see the work.

01

Strategy before pixels

Every visual decision serves a business goal. If it doesn't sell, it doesn't make the cut.

02

We speak plainly

No jargon, no fluff. You talk to the person doing the work, not a salesperson.

03

Local focus

We know your customer because they're our neighbor. Neighborhood SEO, not textbook SEO.

04

Results, not deliverables

A website with no customers is an expensive PDF. What counts here is who walks through the door.

What sets us apart

Why people choose us again and again.

We're not for everyone. If you want the cheapest website, there are better places to look. If you want a team that gets its hands dirty with you, keep reading.

  • 01Strategy before design
  • 02No templates, no shortcuts
  • 03Clean code · Pure Next.js
  • 04Local SEO from day one
  • 05Direct communication with you
  • 06Real support after launch
  • 07Fixed quotes, no surprises
  • 08Focused on conversion, not likes

Initial conversation

Let's talk, no strings attached.

Tell us about your business and we'll reply with a clear, honest first take.

Let's talk